This poster was designed to promote the Collapse exhibition which took place in the Bac Art Lab in Leuven, Belgium to celebrate the 90th anniversary of the Big Bang Theory.
You will find more background information about the exhibition and how the poster was produced in this article.
The Big Bang theory was developed by the Belgian theoretical physicist, mathematician and astronomer Georges Lemaître.
Surprisingly, he was not just a scientist, but also a priest. One would think that those two fields are very different from each other: Religion on one side and science on the other hand.
His concept of an expanding universe, and therefore having a centre point where the expansion originally started (the Big Bang), was first published by him in December 1932 in the science journal Nature under the title: The Beginning of the World from the Point of View of Quantum Theory.
90 Years later, in 2022, The city of Leuven and other organisations like the University of Leuven (where Georges Lemaître obtained his Ph.D and worked on the above-mentioned theory) organized the Big Bang festival.
The collapse exhibition was one of the events in Leuven, held in the centre for art and science BAC ART LAB.
The idea of Lemaître was the inspiration for the black illustration which was screenprinted on cardboard. Using holographic cardboard was inspired by the Event Horizon Phenomenon which is not directly based on Dr. Lemaître. Both topics however overlap in certain points.
If you are interested in how this poster was produced, please have a look at this article I published on my website.
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• Branding
• Strategic consulting
• Communication strategies
• External communications
• Political public relations
Rue de Tamines 10
1060 Saint Gilles
Brussels
Belgium